News & Latest Blogpost

June 2020

Digital Transformation: supporting structures and systems

 

In less than four seconds one can bring order to chaos. When speaking of «chaos», we think of the state you can see on the left side in our photo. And when speaking of «order», the one on the right. In this short amount of time it is possible to get the colourful little cubes in orderly paths of the same colours. We admit: It is not us who set this record to solve the famous «Rubik’s Cube», but Yusheng Du, the current record holder in speedcubing. (Guinness World Records, Fastest time to solve a Rubik’s Cube, 2018).

Previous Posts:

Digital transformation in the construction industry:
Download PDF

Interview Andrea Nienaber & Hansruedi Zellweger:
Download PDF

Interview Annina Haller & Fabienne Kälin:
Download PDF

Merry Christmas:
Download PDF

Dangers of a Generation Gap:
Download PDF

Interview Jean-Michel Fürst & Axel Riester:
Download PDF

New look of DB:
Download PDF

Axel Riester joines DB:
Download PDF

Fiducia – new collaboration with Asia:
Download PDF

But where does this famous cube come from? The inventor of the «Rubik’s Cube» is Erno Rubik, a Hungarian architect and designer. Between 1971 and 1979 he was a professor for architecture at the Moholy-Nagy University of Art and Design in Budapest. Rubik invented the «magic cube» – as he called it in the beginning – to show his students on a three-dimensional object how individual parts move and relate to each other in the three dimensional room. The magic cube seemed to find approval amongst his students, and Rubik soon saw a further potential economic value of this simple yet intellectually demanding puzzle. Still unsure about the possible success of his cube as a puzzle on the market Rubik said: «The market is two-sided. Partly they are keen for something new, and they are afraid about new.» (Business Insider, How the Rubik’s Cube became one of the bestselling toys in history, 2018). But Rubik’s doubts turned out to be unfounded, as his cube has been sold over 450 million times up until today. And, as mentioned at the beginning, a whole world of competition has risen around this magic little cube.

These world records in speedcubing are fascinating for sure; but they are not what we want to emphasize here. We use the cube – just like at the beginning of the «Rubik’s Cube» – as an instrument to graphicallyillustrate thoughts . Imagine your company to be in the state of «chaos» (or simply, in its initial position) on the left side of our photo: You have ‹fields› of offers – products, services – which should be brought to your clients in the most efficient ‹paths› as possible; or, in other words: they should be brought to a direct line with your clients. As is well known, many paths lead to Rome, and everybody is not able to do this in under four seconds. But rest assured, you absolutely don’t have to with your company. Your goal is to bring your offer to a direct line with your clients, reliably and efficiently. And this, in fact, with your specific initial position in mind. For that – just as with the magic cube – you actually have to set something in motion.

Everyone is currently talking about the «digital transformation». Its goal is to make companies faster, better and more efficient. But just as often as the term is used there seems to be some kind of uncertainty about it. Uncertainty about how such a digital transformation should look like, or about how much should be transformed or changed. It is often assumed that the whole process of a company should be turned inside out. But that is wrong in most cases, as the Harvard Business Review states. (Harvard Business Review, Don’t Put a Digital Expert in Charge of Your Digital Transformation, 2019). Just because a lot of things may be created more digitally doesn’t mean your entire previous business model no longer makes sense. Your offer probably stays the same for the most part. But you have to ask: How do you get your offer to your client as needs-based and targeted as possible? And are there digital aids to make your work easier?

There also were attempts to solve the «Rubik’s Cube» with computer-operated systems. Researchers of University of California Irvine (UCI) wrote a self-learning algorithm that solves the magic cube in about a second. But let’s bring back our analogy of the magic cube to your company: You do not have to turn your processes inside out – and for example switch to complex computerized algorithms or completely digital solutions –, but you can achieve great results and changes with a few simple handles and systematics. Believe us, we have tried it. At first sight of the Rubik’s Cube we almost broke out in a sweat of fear. But with only a few easy algorithms and handles we were able to bring order to chaos. That happened in nowhere near four seconds, but in a few minutes anyway. And what’s working with the Rubik’s Cube is also true for your company: You have to apply those changes and systematics that work for you and your business model. They absolutely should not change your process entirely but be fitted in it. By sheer force you can neither solve the Rubik’s Cube nor change your company into a digital giant. The digital transformation will not change your whole business. It rather helps to implement digital means and solutions where they make sense and where they make procedures easier for you and your clients.

As a manager you also have to think about hiring the personalities who understand the fundamental processes of your kind of business. They will then implement digital means where they are of help. Digital solutions should not be the starting point of your thoughts about digital transformation, your future business model is. This is why successful «transformation drivers» are often those people that know, understand, and improve their business profoundly. As a consequence, it is often not the digital «gurus», as the Harvard Business Review calls them, that drive the transformation. Are you as well still looking for the people who successfully solve your entrepreneurial «magic cube»? Who steer and guide your offer to the right path? We will support you! And in four seconds you can manage this for sure: pick up your phone and call us!

 

Sources:
Guinness World Records (November 2018). Fastest time to solve a Rubik’s Cube (last accessed June 2020). https://www.guinnessworldrecords.com/world-records/72863-fastest-time-to-solve-a-rubiks-cube?fb_comment_id=852484261531011_919039094875527 

Business Insider (October 2018). How the Rubik’s Cube became one of the bestselling toys in history (last accessed June 2020). https://www.businessinsider.com/how-rubiks-cube-became-one-of-bestselling-toys-in-history-erno-rubik-2018-10?r=US&IR=T

Harvard Business Review (August 2019). Don’t Put a Digital Expert in Charge of Your Digital Transformation (last accessed June 2020). https://hbr.org/2019/08/dont-put-a-digital-expert-in-charge-of-your-digital-transformation and https://hbr.org/2019/07/digital-doesnt-have-to-be-disruptive

 

News & Latest Blogpost

January 2020

The team at DE BORD INTERNATIONAL itroduces itself

 

Three, two, one – in the last part of our three-piece story you will get to meet our power-duo for the industry of life sciences. Andrea Nienaber and Hans-Rudolf Zellweger answered our questions and let you peek into their everyday life at DE BORD INTERNATIONAL.

 

Annina Haller

How long have you been working for DE BORD INTERNATIONAL, and how did you get here?
I have been working for DE BORD for more than 4 years now. During my master’s degree, I was employed part-time. For almost 1.5 years now, I have been working full-time and am responsible for the smooth running of our office and for the communication and content activities. I originally became aware of DE BORD through my network – which is indispensable anyway in our business.

What fascinates you about your work at DE BORD INTERNATIONAL?
I work closely with the respective consultant on each project, which gives me a deep insight. No project is like the other; so it remains exciting, I get to know new, interesting people and I can observe how a company and new key employees come together. It’s alsmost a matchmaking on a business level.

In your eyes, what is special about the collaboration with DE BORD?
With us, you benefit from an operational experience which is directly considered in the consulting process. This entrepreneurial insight into the business therefore influences our work just as much as the personal and human cooperation. We design briefings and interviews on a very personal level with our customers and candidates as well. Our communication channels are short. A small team often brings big advantages, that’s for sure one of them.

Was there a moment in your career that you will keep in mind forever?
After completing my bachelor’s degree, I got the opportunity to do an internship in a magazine editorial team. A special moment for me was when I had the first magazine in hand, which I played a major role in creating it. When the week-long work suddenly manifests itself in a finished product, the joy is great. Today, I am no longer working on a physical product, but the feeling has remained: If our honest commitment results in a successful conclusion for all sides, it is a great experience.

Where are you when you are not in your office?
Since a few years now, I am really into the so-called «escape rooms»: within an hour, you have to solve puzzles and find your way out of the room. It’s fun and almost addicting! Apart from that, I like to spend time with my be-loved ones or with a good book.

 

Fabienne Kälin

How long have you been working for DE BORD INTERNATIONAL, and how did you get here?
I am part of the DE BORD INTERNATIONAL team since July 2018. At that time, I was living in Spain and from there I was looking for a new challenge in Switzerland because my semester in Spain was slowly coming to an end. I worked part-time for DE BORD for a year – until I finished my studies. After that, I increased my workload and today I am responsible for the marketing and communication strategy and I have the opportunity to gain my first experience as a junior consultant in the area of ??executive search.

What fascinates you about your work at DE BORD INTERNATIONAL?
The variety in my work, which I can experience every day. I like to bring in my communication and marketing knowledge and to implement it on an operational level. I also like the exchange and interaction with very different and interesting personalities in the area of ??executive search.

In your eyes, what is special about the collaboration with DE BORD?
The high sense of quality in all actions represents an enormous added value for customers and as well candidates.

Was there a moment in your career that you will keep in mind forever?
Absolutely. That was when I worked at De Sede AG as an after-sales manager. At that time, in addition to Switzerland, I was also responsible for the partners of the countries BENELUX and Germany. We were in contact with each other almost every day and yet I had never seen many of the partners face to face. During the IMM (international furniture exhibition) in Cologne, I was able to get to know them personally and to exchange ideas with them. It was definitely an exciting experience for me.

Where are you when you are not in your office?
Dancing, playing tennis or riding are personal energy boosters for me. I also enjoy being outside in nature and spending time with my family. The physical movement gives me the necessary boost for a balanced mind.

 

Previous Posts:

Digital transformation in the construction industry:
Download PDF

Interview Andrea Nienaber & Hans-Rudolf Zellweger:
Download PDF

Interview Annina Haller & Fabienne Kälin:
Download PDF

Merry Christmas:
Download PDF

Dangers of a Generation Gap:
Download PDF

Interview Jean-Michel Fürst & Axel Riester:
Download PDF

New look of DB:
Download PDF

Axel Riester joines DB:
Download PDF

Fiducia – new collaboration with Asia:
 Download PDF

Skip to toolbar